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John and Edmund McLoughlin's publishing firm became well-known in the mid-1800s for its early adoption and skillful use of new color printing techniques. Realizing success in the emerging market for children's books, the brothers expanded their product line to include toys and games. Products bearing the McLoughlin Bros. name remained popular even after the company’s acquisition by Milton Bradley in 1920.
John and Edmund McLoughlin's publishing firm became well-known in the mid-1800s for its early adoption and skillful use of new color printing techniques. Realizing success in the emerging market for children's books, the brothers expanded their product line to include toys and games. Products bearing the McLoughlin Bros. name remained popular even after the company’s acquisition by Milton Bradley in 1920.
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