Ford Good Drivers League
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Ford Motor Company created the Good Drivers League in 1940. Headed by Edsel Ford, the League promoted safe driving habits among high school students through state and national championships. Though America's entry into World War II ended the program, the League impacted the driving habits of more than 200,000 teens. Inspired by the League's success, other community and safety organizations would institute driver safety contests after the war.
Ford Motor Company created the Good Drivers League in 1940. Headed by Edsel Ford, the League promoted safe driving habits among high school students through state and national championships. Though America's entry into World War II ended the program, the League impacted the driving habits of more than 200,000 teens. Inspired by the League's success, other community and safety organizations would institute driver safety contests after the war.
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