Ford Institutional Advertisement Announcing a New Soybean Plastic, 1941
THF110026 / Ford Institutional Advertisement Announcing a New Soybean Plastic, 1941
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Artifact Overview
Henry Ford believed farmers would prosper if they could produce crops for industry. At a secret lab in Greenfield Village, Ford's scientists settled on soybeans as a crop that could be sold to industry. Automobile body panels were among many products developed in Ford's Soybean Lab. Ford attacked a trunk lid made from soybeans with an axe to demonstrate its strength.
Artifact Details
Artifact
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Date Made
1941
Subject Date
1941
Creators
Place of Creation
Creator Notes
Created by advertising agency McCann-Erickson, Inc., of Detroit, Michigan
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.19.482
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Black-and-white (Colors)
Dimensions
Height: 18 in
Width: 12 in
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Related Content
articleDeepening Our Understanding of Soybeans
The Henry Ford is pleased to announce a new partnership with the Michigan Soybean Committee to deepen public understanding of this important crop, from field to factory.