Bosco Drink Mix Advertisement, 1963, "What New Bosco and a Shaker Will Do for You"
THF125198 / Bosco Drink Mix Advertisement, 1963, "What New Bosco and a Shaker Will Do for You"
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Artifact Overview
What Baby Boomer does not remember the "I Love Bosco" TV jingle from the 1950s and 1960s? At the same time that television commercials and magazine ads (like this one for New Bosco and a shaker) promoted chocolate beverages as fun and delicious for kids, they reminded Moms that these drinks were also healthful and nutritious.
Artifact Details
Artifact
Advertisement
Date Made
June 1963
Subject Date
June 1963
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2008.62.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 11.25 in
Width: 8.25 in
Inscriptions
on front:
What New Bosco* and a shaker will do for you (Now super-fortified with A, B2, D2, Niacin plus Iron)
back, lower left corner:
REDBOOK MAGAZINE JUNE 1963
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