The Rise and Fall: The Golden Age of Motels

Summer is here, and many of us look forward to an escape from the daily grind with some relaxation and down time. Our thoughts turn to sandy beaches, summer cottages, picnics.
Today, Internet reservation systems and freeway exit signs make it easy to find lodging on route to our final destination. Except for the venerable old hotels in cities and resort areas, most roadside lodgings are pretty much the same: branded national chains that offer few surprises.
The rise: Motels spring up across America
There was once a time when every roadside lodging was unique. These were the “mom-and-pop” motels that dotted every highway across the country. They had their origins in the 1920s and 1930s with the primitive tourist cabins similar to the one from the photograph from our collections pictured above. These cabins offered the privacy and shelter lacking in the earlier auto camps.
Tourist cabins and cottages were increasingly clustered together into larger tourist courts such as the one depicted on this postcard. They featured enhanced amenities such as private showers, gas pumps and lunch rooms. When tourist court owners realized they could save money by stringing together rooms into single integrated units - the motel was born.
The golden age
After World War II, thousands of new motels beckoned motorists with their bold, colorful signs and unique versions of homey comfort.
Today, these postcards offer silent testimony to the many varieties in motel design.
On the backs of many of these postcards, we get an idea of the once-modern amenities proudly described by motel owners. Features such as tiled bathrooms and thermostatic controlled heat to carpeted floors and Sealy or Beauty-Rest mattresses, are just a few.
Artifacts of motels of the past
In addition to motel postcards from past vacations, what other material evidence survives today from this golden age? We asked this question when we installed a small display of motel items for our Driving America exhibition that opened in January. What items conveyed both the national popularity of motels and the unique attributes of each motel? Here are some of our finds:
Room keys
Today, we are handed electronic key cards programmed to open the door to our room. Once returned, they can be re-programmed to open someone else’s room the very same day.
Although each motel room key was unique, this example from the Sea Breeze Motel depicts a popular example. If you forgot to return your key at check out, a message on the oversized key fob encouraged you to just drop it in the nearest mailbox with return postage guaranteed.
Ashtrays and matches
With the popularity of cigarette smoking, motel owners did their best to prevent cigarette burns on furniture, carpets and mattresses by providing ashtrays such as this one from the Westward Ho Motel. Savvy owners didn't miss the opportunity to throw in a little advertising as well.
Matchbooks like these three examples were ubiquitous at this time with the expectation that smokers would pocket them for later use.
Put out by match companies, these free throw-away souvenirs offered advertising for both the motel and the match producer.
Soap
Also realizing the lucrative benefits of advertising, soap companies produced pocket-sized versions of their soaps for motels, like these examples.
It wasn't uncommon at the time for the soap company’s name or logo to be larger than the name of the motel.
The fall: Inns are in
Motels thrived during the 1950s and 1960s, but by the end of that time, many had fallen on hard times. Ongoing maintenance was expensive and travelers had come to expect more. We can thank Kemmons Wilson for heightening travelers' expectations with the franchising of his Holiday Inn - a new lodging concept that began in 1957 - enticing customers with its flashy neon signs.
Every Holiday Inn promised the same deluxe amenities—free in-room TV and telephone, air conditioning, free ice, a family restaurant and swimming pool. Soon other chains followed suit. Privately owned motels run on modest budgets by hard-working families or couples just couldn’t compete. By the 1980s, the golden age of motels was pretty much a thing of the past.
Donna Braden is Senior Curator and Curator of Public Life at The Henry Ford. She enjoys sleuthing classic motels on Route 66, and has even stayed in a few!
20th century, travel, roads and road trips, hotels, by Donna R. Braden

What's in a name? Sometimes a little confusion...
Hollis Baird (1905-1990) was an inventor, entrepreneur, and, eventually, engineering teacher. Born along the Maine/New Brunswick border, by the mid-1920s Baird had made his way to Boston. He was active in the exciting field of television—in the 1920s and ‘30s. We usually associate television with the prosperous years after World War II, but inventors had been attempting to send pictures over radio waves for many decades. One of the few surviving Baird televisions is in the collections of The Henry Ford.
Mechanical television is based on the premise that a spinning disk can scan an image to be sent by radio, which can then be received by another spinning disk synchronized to the first. Hollis Baird produced televisions as the Baird Receiver Company from 1925-8, after which he founded a company with A.M. Morgan and Butler Perry called the Shortwave and Television Laboratory. Shortwave and Television sold radios and mechanical televisions and, beginning in April 1929, operated Boston’s second experimental television station, W1WX (later known as W1XAV,) which transmitted 60-line mechanical television images, including a speech by Boston’s mayor in 1931.
The television (39.554.1) is a Shortwave and Television Laboratory Model 26/36, sold as a kit or as a finished set. This was the viewer; it would have been connected to a radio receiver. That’s a 3” screen, for watching narrow-band television programming.
Historian of television and The Henry Ford volunteer Tom Genova operates a television history website, where he has put up a wonderful Shortwave and Television Laboratory brochure from 1930 called The Romance and Reality of Television. The brochure clearly explains how mechanical television works and seems aimed at a broader audience than the radio amateurs who usually bought early televisions.
After Shortwave and Television Laboratory dissolved operations in 1935, Baird and his colleagues founded a new company called General Television Corporation. During this time Baird also taught radio telegraphy at a school in Boston. After General Television, too, was shuttered in 1941, Hollis Baird moved on to a career as an educator. He taught electrical engineering and physics at Northeastern University’s Lincoln Institute, starting in 1942 as part of the Engineering, Science, and Management War Training program. He retired in 1976 after a long career as professor and administrator.
Baird had the fortune—or misfortune—of sharing his last name with John Logie Baird, one of the inventors of mechanical television. The colorful Scottish inventor and entrepreneur (early products included soap and socks for trench warfare) demonstrated television at London’s Selfridge’s department store in 1925 and had convinced the BBC to produce television programming through the 20s and 30s.
On this side of the Atlantic, Hollis Baird, who was no relation, took pains in Baird Receiver Company advertising to say that his products were not, in fact, made by the other Baird. The fact that he needed to put disclaimers in his advertisements indicates that this was a common problem, one that Hollis Baird probably didn’t mind if it led to better sales. But the name confusion has meant that Hollis Baird’s name has been mostly occluded by John Logie Baird’s. Even experts were confused: when this television was last on exhibit at the Henry Ford Museum, the label identified it as a John Logie Baird TV. Luckily, this Baird television is such a compelling object that it rewards further research—uncovering the story of an American inventor in a field that no longer exists.
Thanks to Michelle Romero at the Northeastern University Archives and Special Collections for research assistance.
Suzanne Fischer is former Associate Curator of Technology at The Henry Ford. She typed this post on an 1880s index typewriter and sent it to the blog editor via telex.

Last week The Henry Ford posted this photo its Facebook timeline and asked friends for clues to identify what artifact it depicted. There were some crafty replies.
Some clues related to the artifact’s location in Greenfield Village, others to its former and current functions, others to its name. Examples of some of the clues are:
A few clues made fortune-telling references, perhaps connecting some of the artifact’s similarities to the wagon Prof. Marvel used in the Wizard of Oz (where he looked into his crystal ball to tell Dorothy what he saw).
And although those clues were slightly off base with what the artifact actually is, the Owl Night Lunch Wagon is somewhat of a marvel on its own.

The Henry Ford's 1890s Owl Night Lunch Wagon is believed to be the last remaining horse-drawn lunch wagon in America.
The social discussion about the wagon inspired The Henry Ford’s Facebook friend Dennis Russell to share this photo.

It’s of his father’s high school class during a Spring 1940 trip to Greenfield Village.
The photo prompted some more investigation about the treasured lunch stand. This information comes from the rich database at The Henry Ford:
In 1927, Henry Ford acquired the wagon from John Colquhoun for Greenfield Village. The wagon was refurbished and parked in the village where it served as the sole refreshment stand for visitors through the rest of the decade and into the 1930s.

The 1933 fare included hot dogs, hamburgers, buttermilk, sweet milk, coffee and pop. (The image itself does not have a date, but Cynthia Miller, curator of photographs and prints at The Henry Ford, said it is circa 1933.)
According to The Henry Ford’s online collections, since its initial arrival in the village, the Owl Night Lunch Wagon has undergone several renovations. The wagon was in dilapidated condition when Henry Ford acquired it. He refurbished it, having it painted white with red trim. It was later "renovated" into a popcorn wagon. Few traces of the original lunch wagon remained. The most recent refurbishment was completed in 1986.
Jeanine Head Miller, The Henry Ford’s curator of domestic life, said that there are some late 1930s photos of the Owl Night Lunch Wagon hitched to a horse, but it was usually stationary, as shown in the above photos.
Early on, the wagon was the only place to get food in Greenfield Village . The Clinton Inn (Eagle Tavern) was dedicated to serving lunch to the children who attended school in the village. Miller also said the wagon wasn’t always in Greenfield Village; it spent some years on the floor in Henry Ford Museum in the horse-drawn vehicle collection.
The Owl Night Lunch Wagon still operates serving up nostalgia and history along with some good food. On the Owl Night Lunch Wagon's menu for 2012, visitors will find:
The Owl Night Lunch Wagon is located in Greenfield Village right in front of the Ford Motor Company building and across the street from the Miller School.
Kristine Hass is a writer and long-time member of The Henry Ford. She frequently blogs for America's Greatest History Attraction.
Greenfield Village history, restaurants, Greenfield Village buildings, Greenfield Village, by Kristine Hass, horse drawn transport, food

Pomona, Riverside, Santa Barbara, Laguna Seca, Sebring, Le Mans, Indianapolis…race fans know that these are the tracks where legends were made.
Gurney, Shelby , Foyt, Hall, Clark…driving legends who defined modern automobile racing. If it had an engine and rolled, they raced it.
Cobra, Lotus, Lola, Porsche, Corvette, Ferrari…cars that defied the laws of physics and the test of time.
Between 1960 and 1990, tracks, drivers and cars combined to create a memorable era in automobile racing, and one of the best-known photograph collections documenting this era is now accessible. Selected images from the Dave Friedman collection are now available for viewing at The Henry Ford’s Flickr page. More than 10,000 images have been uploaded since the beginning of 2012, with many more to come!
During the 1950s and 1960s, American auto racing underwent a radical transformation, evolving from a sport of weekend racers in their home-built hot rods and dragsters to professional teams driving powerful race cars in competitions all over the world. Photographer Dave Friedman had a front row seat for the action during this important transition, capturing the excitement, the grit and the glamour - and creating some of the most iconic images of American motor sports of that era.
In 1962 Friedman was hired as staff photographer for Shelby-American Inc., the racing design and construction shop owned by a former driver, the late Carroll Shelby. While with Shelby-American Inc., Friedman had the unique opportunity to document the development of one of racing’s iconic stable of cars, the Shelby Cobras. In 1965, Friedman continued to capture the dynamic innovations of Shelby and Ford Motor Company as he documented the development of the record-setting Ford Mark IV race car that was the first American-designed and built car to win the grueling 24 Hours of Le Mans race in 1967 . Friedman continued to pursue his passion for motor sports into the 1990s, when he refocused his lens on a new art form – classical ballet.
In 2009, The Henry Ford acquired the unique collection of this internationally renowned photographer, author and motion picture still photographer. The Dave Friedman collection consists of over 200,000 unique images, including photographs, negatives, color slides and transparencies. The collection also includes programs, race results and notes from across the United States and around the world. Dating between 1949 and 2003, the images and programs illustrate the transition of auto racing from dirt tracks and abandoned airfields to super speedways.
The Dave Friedman collection is a unique resource that documents in subtle shades the art, power and passion of automobile racing in the second half of the 20th century.
What's your favorite moment in automotive racing history? Tell us in the comments below, or check out Racing In America for more details on these iconic races and more.
Peter Kalinski is an archivist at the Benson Ford Research Center, part of The Henry Ford.
20th century, archives, race cars, race car drivers, racing, photography, photographs, cars, by Peter Kalinski

The Henry Ford mourns the passing of Carroll Shelby—race car driver, champion team owner, automotive designer, true innovator.
From his racing days behind the wheel, to his innovative designs on the track, one common trait threads through all that he accomplished in his more than 50 years in the automotive racing field: passion. He was a firm believer in being passionate about what you did and what you created, always focusing on the future. When asked what was his favorite car creation, he would reply, "the next one."

We are grateful to Mr. Shelby for his pioneering leadership and all that he has done in the automotive and racing industries and we are proud to display his work in the 1967 Ford Mark IV LeMans Race Car in Henry Ford Museum.

Mark IV, 21st century, 20th century, racing, race cars, race car drivers, in memoriam, Henry Ford Museum, Driven to Win, design, cars
If the Hat Fits...

If you watched any news over the weekend, you probably saw at least a few images of some spectacular hats - from the beautiful to the extreme. Fancy hats have long been a tradition - meant to bring good luck - at the Kentucky Derby.
You don't have to visit Kentucky to see some really stunning hats: Mrs. Cohen's Millinery in Greenfield Village has its share of beautiful one-of-a-kind headdresses right in Dearborn, Mich.
There's always something new to discover when you visit Mrs. Cohen's Millinery shop.
The store was built in Detroit in the 1880s and was run by Mrs. Elizabeth Cohen. She was a young widow who opened the shop to earn money after her husband’s death. She designed new hats and redecorated old ones. She also shared with her customers news about the latest fashions. She lived with her children on the second floor of the building.
The hats that are made and displayed now in the shop are representative of those made during the shop's operations in the mid 1890s.
The presenter at the shop showed off the lovely hat boxes and the display of hats that are for sale.
In years past, the hats made in the shop were sold at the Greenfield Village Store, but this year for the first time they are displayed and sold right from the millinery shop. Guests may choose a hat at the store where they'll receive a sales slip to take across the street for payment at the Emporium. When they present their receipt at the Mrs. Cohen's shop, they'll receive their hat, packaged in a lovely box.
The hats range in price from $40-$65. Girls' hats are $40 and women's hats are priced at $45, $55 and $65, depending on the embellishments. All of the hats are hand embellished at the shop by skilled craftswomen.
Although there isn't a record of what Mrs. Cohen charged for hats, an 1895 Montgomery Ward & Co. catalog lists ready-made trimmed hats ranging in price from $1.50-$5. (Montgomery Ward's prices were often less expensive than other catalogs at the time.)
If you're not purchasing a hat, there are many hats you can try just for fun. There are also some beautiful hats that are only for display.
There is a display at the shop of boys' hats that were typical for Sunday church-going. The hat this young visitor is wearing is a style that boys wore until they were about 10 years old.
Sorry to say, you're out of luck gentlemen - Mrs. Cohen's shop doesn't sell any hats for boys or men. But, there are some dapper hats for boys to try on for size.
Women of all classes (not just those going to the Kentucky Derby!) wore hats when they were outside. Some women may have only had one or two hats - one for everyday and one for church or special occasions - while wealthy women may have had many. Women of even modest means would buy trimmings or have someone like Elizabeth Cohen refresh their hat’s trimmings to fit current fashions.
Don't miss a stop at Mrs. Cohen's shop when you're in the neighborhood. You may find the perfect hat that's just your size, and if the hat fits ... buy it!
Kristine Hass is a long-time member and frequent blogger for The Henry Ford.
19th century, women's history, shopping, Michigan, making, hats, Greenfield Village buildings, Greenfield Village, fashion, entrepreneurship, Detroit, design, Cohen Millinery, by Kristine Hass
When is an Office Like a Music Hall?

When the typewriter is a player piano.
By the beginning of the twentieth century, modern office culture was taking off and work was speeding up. To stay competitive, businesses needed to pick up the pace.
Office equipment manufacturers developed machines to allow clerical work to go faster. Automatic typewriters, just like player pianos, used punched rolls of paper — in this case, to speed up clerical work by producing multiple form letters at once.
Automatic typewriters generally worked as follows: A letter was written on one typewriter, the perforator, which encoded the letter onto a punched paper roll. The punch roll was fed into a reader typewriter, which reproduced the original. An operator would be standing by to fill in specific information (such as name and date) and to remove finished letters.
This Auto-Typist pneumatic automatic typewriter was manufactured by a Chicago player piano company in the1930s and used a player piano pneumatic mechanism to make offices more efficient.
Each key of the specially-prepared Underwood typewriter is hooked up to a small bellows. The encoded paper roll is fed into the Auto-Typist, and each punch on the paper roll directs specific bellows to move. The Auto-Typist allowed small business owners, like the Chicago doctor who probably used this machine, to quickly produce personalized form letters.
Auto-Typists continued to be manufactured even after World War II and into the era of business computing. In the 1960s, an insurance company automated their policy-writing department with Auto-Typists hooked up to IBM electrics.
Suzanne Fischer is former Associate Curator of Technology at The Henry Ford.
20th century, 1930s, technology, correspondence, communication, by Suzanne Fischer
Mother's Day Greetings through the Years

Mother’s Day, a holiday devoted to honoring mothers, has its American origins in the years following the Civil War. To aid national healing in the wake of unprecedented personal loss, many women’s groups wanted to create a day focusing on peace and motherhood.
In 1914, a national campaign culminated in a federal proclamation officially designating the second Sunday in May as Mother’s Day. To mark this now-official holiday, many people began writing letters to their mothers. Soon, giving gifts of flowers and sending greeting cards became popular.
These examples of Mother’s Day greeting cards from The Henry Ford’s collection provide a charming glimpse into these celebrations over the past century.
Making handmade cards is a perennial favorite activity of children, and a Mother’s Day card made by a son or daughter remains a special gift. A child whose parents were first generation Polish-Americans created this card in 1942. A first grader at a Polish Catholic school in South Bend, Indiana, he decorated his card with a crayon drawing and the inscription “Droga Mamo.” He also used stickers and trimmed the edges in a scalloped pattern with a red ribbon holding the pages together. The inside pages contain a printed poem in Polish.
This 1960 card in many ways represents the typical sentiments we associate with Mother’s Day - gratitude for our mother’s loving care that we’ve received. The card’s image of a silver basket with flowers recognizes that flowers are a traditional gift for this holiday.
Husbands used cards like this one to honor their wives on Mother’s Day. They could also use it when their children were too young to give their mother a special card. The delicate visual image of the mother and the card shaped like a fan are evocative of the early to mid-1920s popular style in America.
This card for “My Other Mother” was sent in 1921 to Susana C. Cole, a 71-year-old widow who was living in Akron, Ohio, with her only daughter and son-in-law. Who was the Salt Lake City, Utah, sender of this card, then? Perhaps it was her son-in-law on a business trip or another relative - or even a former student, since Susana was a retired schoolteacher.
Other mysterious elements from this same correspondence are the singed edges of both the card and envelope - evidence that this early airmail letter encountered a dramatic fate on the way to its recipient: The U.S. Post Office message stamped on the envelope states that the letter was recovered from an airplane crash in Rock Springs, Wyoming.
This Mother’s Day card from about 1980 is anything but traditional - it’s printed on a brown paper bag! Informal and humorous, its modern theme may reflect its likely “Gen-X” givers - or their mother’s up-to-date attitude. The bright pink color of the text reflects the vivid colors popular in the late 20th century.
Have you ever given or received a memorable Mother's Day card? Tell us about it in the comments below or on our Facebook page.
Cynthia R. Miller is former Curator of Photographs and Prints at The Henry Ford.
20th century, women's history, home life, holidays, families, correspondence, by Cynthia Read Miller, archives
A Checkup Turns into Surgery: Repairing the Dymaxion House

A planned two-week checkup inspection of the iconic house of the future - Buckminster Fuller's Dymaxion House - turned into a two-month long “surgery” to repair extensive fatigue cracking of the thin aluminum beams that form the deck of the house. The cracks were visible from the underside, which is only accessible by sliding on your back on the museum's teak floor in about 18 inches of workspace.

Thorough inspection indicated that the damage was happening only in areas where the public walks. There were no cracks in the living room, which has never been accessible to visitors.
The cracks were developing due to the flexing of metal at the sharp edge of L-shaped brackets supporting the beams. Remember, there was no precedent for the use of aluminum in this architectural application, so we guess that Bucky was never aware he had allowed this fundamental design flaw. The house was a prototype in process - so it's understandable.

Our first look at the problem set off a flurry of activity to plan for repair. Fortunately, we had most of the expertise and labor required right on staff. Tim Brewer was there every step of the way when we put the house together the first time in Oct 2001; he knows every bolt and cable of the complicated dwelling machine.

Our dedicated volunteer Richard Jeryan, a retired engineer from Ford Motor Company, knew the best local firm to jump in and manufacture repair patches for us. Metro Technologies, located in Troy, Mich., made and helped install the necessary patches using high-tech adhesive and large rivets.
Most of the conservation department had a role as well. Some of our part-time staff - notably Fran McCans and Jill Maki - put in many extra hours to see this fascinating project through in good time.

Just getting at the problem required the removal of hundreds of fasteners – the stainless steel bolts, wood screws and aluminum rivets that hold the whole house together. Removing all those rivets while working in such tight spaces was challenging.

We lifted and moved the closet “pods” to open up more of the floor. We shored the structure with lumber and removed the offending brackets. We pounded-out the floor-boards to access the bolts that retained the brackets.

Then we drill-out the ends of the cracks to arrest their progress in preparation for the addition of thicker aluminum patches custom-fit to the tapered U-shaped profile of the beams.


Two Metro Tech guys came in to apply the patches. Then we closed the first half and repeated the whole process for the second half of the deck.
Meanwhile, we worked with staff carpenters to make a new “over-floor” of plywood to install under the carpet. This serves to spread the load of visitors’ foot-falls, reducing that flexing stress that causes fatigue in metals.

After reassembly and the carpet is relaid, the change will go unnoticed by most visitors.
Those of us familiar with the house can feel a distinct difference: it feels much more solid. Bucky meant for the house to hang from the mast. He described the deck as “pneumatic” in some publications…but he had no idea that his prototype would become one of Henry Ford Museum’s most loved exhibits one day, with hundreds of thousands of visitors walking through it every year.
We think our work has preserved this house for another couple generations at least. Only time will tell.
Clara Deck is former Senior Conservator at The Henry Ford.Additional Readings:
- Dymaxion House Reconstruction in Henry Ford Museum, December 26, 2000
- Curating & Preserving: The Dymaxion House
- Membership Spotlight: Blake Almstead
- Living in the Dymaxion House
#Behind The Scenes @ The Henry Ford, engineering, design, Henry Ford Museum, collections care, conservation, by Clara Deck, Dymaxion House, Buckminster Fuller
History Icons: The Rosa Parks Bus

When guests see the Rosa Parks bus on display inside Henry Ford Museum, they are often in awe. Speechless. Moved, even.
And you don't have to merely look at this magnificent milestone in American history. When you visit Henry Ford Museum, you can actually climb aboard, walk the narrow aisle of the bus - and even sit in the very seat that Rosa Parks occupied on December 1, 1955.
But during that visit, two questions are typically asked: "Is it THE bus?" and "How did The Henry Ford get it?"
The answer to the first question: Yes, it is.
How the bus was acquired is a more modern story. In September 2001, an article in the Wall Street Journal announced that the Rosa Parks bus would be available in an Internet auction in October. Once we had confirmed the answer to the question posed above, we entered the online auction and came out the highest bidder.
After nearly five months of restoration, with support from the Save America's Treasures grant program, the Rosa Parks bus made its return to the floor of Henry Ford Museum on February 1, 2002. (With Liberty And Justice For All, the exhibition where the bus currently is displayed, had not yet been constructed.)
Paint chips from the unrestored bus, consultation with other experts, vintage postcards and eyewitness accounts from a museum employee who lived in Montgomery during the bus boycott allowed the museum to recreate the paint colors exactly.
Restoration efforts were performed on the bus down to the tiniest detail. For example: On the day Mrs. Parks boarded it, the bus was already seven years old and ran daily on the streets of Montgomery. Therefore, for authenticity, conservation experts applied recreated Alabama red dirt in the wheel wells, and tire treads and period advertising was recreated for the interior and exterior of the bus.
With all of these elements together and pondering what happened on December 1, 1955, exploring this historic artifact creates a powerful connection for many.
21st century, 20th century, research, #Behind The Scenes @ The Henry Ford, women's history, Rosa Parks bus, Rosa Parks, Henry Ford Museum, conservation, collections care, Civil Rights, African American history